I am always on the lookout for founders and organisations with an ambition to add something genuinely different to their industry. I help them to achieve their goals with persuasive copy that captures the imagination of the target audience and drives meaningful action.
You can expect high-impact copy that knows when to whisper and when to shout.
So which companies have I written for? TerraNet, Revector, GF Corys, Tideworks Technologies, WaterStillar, WeConnect Energy, Thread.one, Surghealth, Novatech, Star Rapid, Storm Ventures, Shark Design, Oasis Water Technologies, Rerepass, Techygenius, Teemate, RedGlow Cyber, RiskCube, Ridango, Advect, Zepp.Solutions, Gravity Glider, Pollmaker, Settingtools, FluidPay, Renzo Consulting and Pulse Logistics. That's just the start.
The old routes to attention are becoming increasingly crowded. LinkedIn is awash with recycled opinions, press releases struggle to get noticed, and the 'building in public' philosophy makes little sense for many industries. Companies have important things to say. The difficulty is finding someone willing to listen.
Post Where the LLMs Get Their Facts
We are still scratching the surface of what LLMs can help us achieve. It's an exciting era. Meanwhile, content marketing is undergoing a rather painful transition. Search engines are increasingly answering people's questions directly, which is convenient for the person asking, and less rewarding for the websites supplying the information.
Here is the main problem: AI-driven search can extract the most useful information from your content and serve it to users immediately, often without giving them much reason to visit the original source. The research and expertise remain yours, but an increasing share of the commercial value may end up elsewhere.
I urge brand owners to think carefully about what they give away for free. Your most commercially valuable material should live in places you control: newsletters, case studies, private communities, gated content, and internal collateral. Google should now be regarded as a distribution channel, not your primary audience.
At the same time, LLMs are pulling strongly from the likes of Reddit, LinkedIn, YouTube, Facebook and Wikipedia, so they can still raise your visibility and win over new customers even if the funnel is shorter with fewer touchpoints.
Distribute your expertise intelligently, and you stand a much better chance of being discovered and recommended by AI assistants. But this requires a shift away from algorithmic obsession and a return to core marketing principles.
Let me show you how to put AI to work, using instructive, information-rich social posting with a 95% value-5% plug ratio.
You can check out the advertorial or technical writing pages for information on my other services.