Frequently Asked Questions (FAQ)

I need a writer for my website. Do you provide copywriting services?
Yes, I'm an experienced copywriter, as a freelancer, in-house, and through agencies like Web Choice, InStash, Shoe Hero, Gear Hungry and Wordbrew. For 20 years+ I have worked as a consultant to nearly every industry, from breakthrough clean tech startups in the Nordic scene to fast-growing scale-ups, B2C, B2B, and enterprise SaaS, the World Bank to Fortune 500s.

I can distill complex scientific ideas into easily digestible action items for the everyday reader.
Can you apply Search Engine Optimisation (SEO) to your articles?
Yes. I research relevant search terms, assess their competitiveness and identify opportunities for your website to attract qualified visitors. I incorporate keywords naturally into the copy, headings and metadata without sacrificing readability. I can also supply target keyphrases and their estimated monthly search volumes.
Do you have a policy against using AI-generated text?
Yes. I write the finished copy myself. AI can be useful for research and planning, but it can also produce bland, repetitive prose and convincing factual errors. My clients pay for original thinking, editorial judgement and writing that gives readers a compelling reason to take action.
What about plagiarism detection?
I check completed work using Copyscape Premium to identify similarities with existing online content. Any significant matches are investigated and resolved before submission. My aim is to deliver original, properly researched writing that clients can publish with confidence.