I am always on the lookout for founders and organisations with an ambition to add something genuinely different to their industry. I help them to achieve their goals with persuasive copy that captures the imagination of the target audience and drives meaningful action.
You can expect high-impact copy that knows when to whisper and when to shout.
If you want to bring your ideas to life without inflated fees in this difficult new era of media saturation, give me a call.
So which companies have I written for? Siemens, Toshiba, GF Corys, Tideworks Technologies, WaterStillar, WeConnect Energy, Thread.one, Surghealth, Novatech, Star Rapid, Storm Ventures, Shark Design, Oasis Water Technologies, Rerepass, Techygenius, Teemate, RedGlow Cyber, RiskCube, Ridango, Advect, Zepp.Solutions, Gravity Glider, Pollmaker, Settingtools, FluidPay, Renzo Consulting, Pulse Logistics–and that's just the start.
I have bundles of experience, but I'm not old-school. I know the industry is changing.
Post Where the LLMs Get Their Facts!
Content marketing is undergoing a painful shift. The major search engines no longer want to send traffic your way; they are in the business of serving up answers directly to subscribers of their LLM models.
Here is the main problem: AI-driven search delivers hyper-personalised, chat-based assistance, stripping it of context while barely paying lip service to the creator. Originality isn't rewarded. You are giving away your most precious information for free.
I urge brand owners to protect their most valuable material. Your best ideas should live in places you own: newsletters, case studies, private communities, gated content, and internal collateral. Google should now be regarded as a distribution channel, not your primary audience.
At the same time, LLMs are pulling strongly from the likes of Reddit, Facebook and Wikipedia, so they can still raise your visibility and win over new customers even if the funnel is shorter with fewer touchpoints.
If you handle distribution wisely, the LLMs will reward you–but this requires a shift away from algorithmic obsession and a return to core marketing principles.
Let me show you how to put AI to work, using instructive, information-rich social posting with a 95% value-5% plug ratio.
You can check out the advertorial or technical writing pages for information on my other services.