I am always on the lookout for founders and organisations with an ambition to add something genuinely different to their industry. I help them to achieve their goals with persuasive copy that captures the imagination of the target audience and drives meaningful action.

You can expect high-impact copy that knows when to whisper and when to shout.

If you want to bring your ideas to life without inflated fees in this difficult new era of media saturation, give me a call.

So which companies have I written for? Siemens, Toshiba, GF Corys, Tideworks Technologies, WaterStillar, WeConnect Energy, Thread.one, Surghealth, Novatech, Star Rapid, Storm Ventures, Shark Design, Oasis Water Technologies, Rerepass, Techygenius, Teemate, RedGlow Cyber, RiskCube, Ridango, Advect, Zepp.Solutions, Gravity Glider, Pollmaker, Settingtools, FluidPay, Renzo Consulting, Pulse Logistics–and that's just the start.

I have bundles of experience, but I'm not old-school. I know the industry is changing.

The New Always-On Content Playbook

Content marketing is undergoing a painful shift. The major search engines no longer want to send traffic your way; they are in the business of serving up answers directly to subscribers of their LLM models.

Here is the main problem: agentic search delivers hyper-personalised, chat-based assistance, stripping it of context while barely paying lip service to its origins. In other words, AI search doesn't reward originality. You are giving away your most precious information for free.

I urge brand owners to protect their most valuable material. Your best ideas should live in places you own: newsletters, case studies, private communities, gated content, and internal collateral. Google should now be regarded as a distribution channel, not your primary audience.

Of course, your website still needs perspective-fueled, reader-focused copy. If you handle distribution wisely, your audience will reward you. But this requires a shift away from algorithmic obsession and a return to core marketing principles.

Let me show you how to do it.

You can check out the advertorial or technical writing pages for information on my other services.

Pro Tip
When expert marketers advise you to "sell benefits, not features," they are emphasising the need to translate what your product does (features) into what it means for the buyer (benefits) in terms of solving problems, creating outcomes, or fulfilling desires.
Most business owners stop at listing what their product is or has. But your prospective customers don't buy features; they buy results, relief, status, or convenience.